Summary: Mindshare is a global media and marketing serives company created in 1997 as the first global full-service media company, according to RECMA. The company was created by the merger of the media operations of JWT and O&M, then the two big full service advertising agencies within WPP Group WPP Group (Wikipedia)
The "Data-Room" is a designated area at Mindshare where agency clients across different industry can view and engage with visual and immersive data visualization experiences in order to showcase the collection of data-driven partnerships being leveraged at Mindshare.
Technical Considerations:
User-Interface: Web-based, dynamic, refresh-rate, interactive, tableau, javascript, mapping, time-series
Dimensions: Product, Category, Industry, DMA Bounded data-points, daily time-series aggregation
Measures: Historical Observations (10yrs) (~7-8 Primary conditions?), relative condition trigger probabilities, climatology (30yrs normals)
Primary Deliverable Requirement for Phase 1:
End user should be able to view graphical presentation of temporal primary condition mixes indexed against industry/category correlation and discern a marketing opportunity from the geo-specific perceived relationship between weather and product vertical.
The pre-determined initial complexity and sophistication inherent in the first version of this deliverable will be key in ensuring that properly resourcing and timing the first version and subsequent iterations will progress in a timely manner while taking advantage of the current WeatherFX infrastructure and report generation capabilities.
Phased Project Dependencies, LOE and Anticipated Release Schedule:
(datasource scoping, visualization software, aggregations required, database table staging, musigma 3P data mining, relative condition probability, feels-like condition combinations etc.)